As a rule, many aspiring entrepreneurs are positive that creating a brand name is an easy task, as long as the product is good. However, this is a misconception. There are countless brands and brands in consumer markets. In addition, a huge number of names, combinations of words and abbreviations are involved.
According to statistics, more than 75% of consumers believe that the name of the company is an essential factor when choosing a product or service. Given the active promotion of the company and products, as well as attracting potential customers, the brand name should be:
- clear;
- customer-oriented;
- easy to remember;
- meaningful;
- durable;
- attractive;
- not too long;
When thinking about naming options for a brand, it is important to keep in mind the potential consumers who will perceive the information it offers. Their perception largely depends on the characteristics of the individual character. In fact, the simpler and clearer your name is for the consumer, the better it will be perceived and remembered faster.
Ways to Come Up with a Company Name
Let’s take a look at the most popular and effective ways to create a company name, including using the well-known TurboLogo name generator.
Thinking Up a Name Yourself
The main rule is that the decision should be made by no more than three people. If there are more people making the decision to create a business name, things can turn into chaos. Everyone has a subjective perception, many sit just for extras and do not decide anything, but each comment moves you away from the result.
Name after Business Owner
As practice shows, this is one of the most common naming methods. The name is based on the name or surname of the founder of the company. The main thing here is that the name does not turn out to be absurd in sound and does not repeat existing brand names on the market.
Alliteration
Without a doubt, remembering the name of the company is much easier if it has a rhyme, rhythm, or repetition of words. Let’s take as an example the world-famous brand Coca-Cola. The phrase turned out to be simple and accessible for pronunciation, both in the West and in the East.
Metonymy
The next equally effective way is based on the use of methods from particular to general in the name of the company. For instance, Burger King is not just an ordinary burger, but the king of burgers. This method also works in reverse order, namely from the general to the specific.
Contacting an Advertising Agency
If you have enough money, then you can contact a professional advertising agency and order a name creation service for your business. The customer fills out the project brief, indicating the category, description, budget, and other parameters. Nevertheless, you should keep in mind that you may not like the end result. Therefore, you can waste money and time.
Using the Internet Name Creation Generator
You can quickly and efficiently come up with an effective name for your business via the Internet. For this, you do not need to spend plenty of money and time. Using TurboLogo’s online name generator, you just have to enter one or two keywords and choose the industry you work in. This service will suggest catchy business names. Everything is simple and fast here. By the way, with this platform, you can also get inspired and come up with your own unique company name.
Wrapping Up
Come up with many company names in different techniques. The more options you create, the more likely you will find something worthwhile. Try not to limit yourself. The thing is that a truly effective name can come from anywhere. You may hear a suitable word or phrase from your favorite TV show, concert poster, or even a package of cookies. By using an online Turbologo generator will not only inspire you but can also give you an amazingly catchy brand name.
In any case, set the radar to receive any information that may be useful. The name of the business should turn you on. If you don’t like it, then most likely you won’t be able to sell it.